So you are starting your brand or plan to launch a new product? Congratulations! You might have already spent several sleepless nights working out a perfect product, picking ingredients carefully, and imagining how your Oil or Tincture will bring relief, joy, and happiness to your customers. But there is one thing you will have to think of now. And this thing will determine whether your potential customers will ever notice, purchase your product, and recommend it to friends and family. In other words – whether your product and brand will be a success or a big flop! And this thing is the packaging! But what if we told you that you may sit back, relax and sip a cocktail at the beach, while someone takes care of everything?
Why is packaging so important?
It is impossible to overrate the importance of packaging for any product. But for the industry, packaging carries so many functions that Packaging becomes a special industry, uniting professionals from various fields. Just from the top of the head, here are only some of the key functions of packaging:
- Preservation of highly-fragile and sensitive products
- Presentation and branding of products that are still new and unfamiliar to most consumers
- Innovative design and labeling solutions that set a tone for a new, but highly-competitive market
- Legal clearance and presentation of products, strictly controlled by federal and local authorities
No wonder packaging companies manage to collect diverse teams of high-end experts in packaging, design, marketing, and law. Therefore they are becoming popular not only among brands but also in food, cosmetic, and even pet care businesses.
Pretty heavy, right? But as important as it is, proper and successful packaging is not that complicated if you know what and how to look for. Here is an easy-to-follow guide from the experts in Packaging.
Choose the perfect package
This might seem pretty obvious, but choosing a perfect package for your exact product requires some extra attention to detail. The main function of any package is to preserve and protect your product and make sure that your customer gets it in its finest condition. Only imagine what a long way any product has to make from the manufacture to a customer. It may be shipped several times, sometimes – abroad. It will be stored in some units where no one can guarantee stable temperatures and careful handling. Eventually, it will take its place in a shop window exposed to direct light or being touched, examined, and moved several times per day. And after all those manipulations, it is responsible for keeping your product fresh, whole, and undamaged. That is why, choosing a perfect package you should think through, where and how it will be shipped and stored.
The physical and chemical characteristics of your product are another important factor.
- Liquid products in glass containers need to be protected from mechanic damage, therefore you might consider using thick and layered cardboard and bubble wrap
- Kraft paper bags and custom labels are quite nifty for solid or powdered products like soap or dry shampoo distributed by weight at shops
There are lots of other things to consider while arranging a package for your product. That is why using the services of custom packaging professionals will save you a lot of time and money preserving from mistakes and contingencies due to spoilt or destroyed products.
Pick a closure
Your packaging is only as efficient as its closure! For some products, like soaps and aromatherapy candles, the fragrance is the most important component. They simply lose their value and purpose as soon as fragrance winds out. That is why their package closure should be firm and seal the air inside the package, not letting irrelevant smells get inside and destroy the original smell.
oils and tinctures and other liquid products, should of course have tightly-closing containers. It will prevent them from prom spilling and evaporating. The box itself should also close firmly and tightly, so a bottle won`t slip out of it and break.
But as firm and reliable as the closure should be, people should not have problems opening it. Interaction with the package is a part of the overall experience of the product, that is why it is important to find a balance between reliability and simplicity of your closure. Custom packaging will allow you to find the perfect solution without the need to compromise.
Design
Except for the protection of the goods, packaging helps you to present it to customers in the best light. It is not a moment when you want to stick to standard patterns. The highly-competitive market requires some extra effort to be noticed among analogs. Custom packaging will allow you to bring any concept to life, make your product speak directly to the potential consumer, drawing attention, and sending the right message. The creative team of The Box Factory will help you work-out a unique and original design even if you don`t have any specific concept in mind. Packaging design forms the image of your brand, speaks about the mood, atmosphere, values, and attitude of your company. And only custom packaging will allow you to express it entirely.
Leave the job to us
Sometimes stand back and letting professionals do their job is the surest way to success. The Box Factory doesn`t only design and manufacture custom packaging but takes care of all the logistics and provides door-to-door delivery. All you have to do is fill up the order. With our fast turnaround and manufacturing facilities, your custom packaging will arrive faster than you can imagine. And the comprehensive customer service will keep you informed and help resolve any issue on the way.
Labels and prints
Have something super-original and unconventional on your mind? That`s just great! The Box Factory is ready to fulfill any packaging concept! We can print your labels and designs on any surface – from paper and cardboard to plastic. Our prints are always bright and clear, and the materials are durable and water-resistant.
Shipping
Who has time for running from one place to another, arranging all the logistics, taking care of delivery and shipping? We do, and we are ready to deliver your order fast and safely by any means. No matter how far you are and how urgent you need your custom packaging, you can always rely on us. We guarantee careful handling and on-time delivery of your custom packaging, taking this burden off your shoulders.
You are good to go!
So you have your product set, carefully packed in custom packaging, and ready to take over the market! From now on your brand will become recognizable. People will notice it on the shop shelves and display boxes, take pictures and spread the word on social media, and make unpackaging videos on YouTube, popularizing your name among subscribers. Quality custom packaging helps you to gain consumers` trust, work out relationships, and become recognizable and desired.
As you see even such a complicated and significant process as the creation of custom packaging is not that confusing and complicated once you bring in professional help, you may rely on.
Contact us today and learn about all our innovative custom solutions and what they can do for your brand today. Get an instant quote on Custom boxes, labels, stickers, and various other packaging and promotional solutions. Let`s work on your success together!
